There are a lot of impact that Corona Virus pandemic has bring to our lives and also to businesses. The prolong pandemic is predicted to bring a phenomenon called ‘Revenge Tourism’ in tourism sector that should be anticipated by tourism actors.
Post-pandemic, or when PPKM level is lowered, the number of tourists is expected to surge. The prolong pandemic has made people feel saturated with the situation so people basically want to ‘revenge’ the situation with travelling.
The phenomenon if not addressed properly might possibly extend the pandemic as the cases might potentially increasing again. Tourism actors, from regulators to destination management have to properly prepare all things that are needed.
Tourism destinations need to run trial with limited visitors and also new rules such as vaccination certificate as one of the requirements to enter the destinations. Health protocol must be still strictly applied with more supervision. Digitalization must be pushed to decrease any physical contancts.
The trial should not run based on surging demands, as if the trial of reopening tourism failed, it might affect other destinations and the industry as a whole. Government also should strengthen the supervision especially on the potential of ‘naughty’ actors that do not respect the health protocol and the customized measurement based on current situation.