Since the crisis of COVID-19 affect the economy of Indonesia as well as the tourism activities and its related sectors such as aviation, hotels, restaurant, etc, people are forced to stay at home to push the positive cases of covid-19.
As authorities relax social distancing restriction into a phase that what people call as ‘new normal’, travel providers need to win back the hearts of the consumers or travelers to rebound faster during post-pandemic.
COVID-19 has changed the trends of traveling to adapt into the current situation, some of the new trends of traveling that might arise during this phase and especially in 2021 are:
Small Group Travelling – people will keep their mind in peace by limiting the number of people.
Wellness Tour – Physical and mental health can be very important after months of staying home as well as the pandemic has increasing people interest regarding wellness and health.
Reachable Destinations – People will prefer land transportation for their trip rather than using airplane as air transportation has more requirements.
Discovering New Domestic Spots – As international destinations is currently close and have strict restriction, rediscover domestic tourism spots can be a new trend among travelers.
The new changing trends on traveling also might possibly change the needs of the travelers when they try to plan for their holiday. So what will be in the top of minds of the travelers when they plan their trip in this ‘new normal’ or recovery phase?
- Cleanliness & Security: The pandemic has shape people mindset regarding cleanliness and security of their wellbeing, this might be one of the important factors that travelers might consider.
- Easy to Reach: The time for visiting local tourist spots and staycation can be considered that people try to plan their trip into somewhere that is reachable in hours through land transportation.
- Simplicity: As there are more requirements for air transportation rather than land transportation, people also might consider simplicity of requirements for their travel trips.
- Price: Traveling alone or in smaller groups will cost higher rather than in a big group. Cost is still something that people might consider for traveling and tourism actors have to adjust on this to attract the heart of travelers.
Tourism industry actors might have to adapt to this situation as well to win back the heart of the travelers. They have to tailor their promotion base on the situation, since it can be seen that traveling activity will remain important for lot of people even during this phase.